Guides · Planning · 9 November 2026 · Thomas Schüller
Comparing offers by your own motives
Why people do sport for different reasons, how this helps when choosing a club, gym or course and what makes a fair ranking.
People do sport for very different reasons: for health, for company, for competition, to switch off from everyday life or for the joy of movement. The Bern Motive and Goal Inventory captures such motives; researchers have derived sport types from it that suit different offers.
Fit instead of price
Choosing only by price or distance often does not last. If the offer fits your own motives, the chance of sticking with it rises. So the question is: what matters to me, and which offer delivers exactly that?
Fair ranking
Comparison sites must disclose how they rank. The EU regulation on fairness for business users of online intermediation services requires transparency about the main parameters. On sport-trainer.at a commission does not influence the ranking and is labelled.
With compare offers
The tool compares clubs, gyms, courses and experiences by your motives, discloses the ranking and learns only on your device; the experience finder adds questions to ask the provider.
Key point: Choose by your motives, not only by price — and check whether the ranking is disclosed.
References
- Lehnert, K.; Sudeck, G.; Conzelmann, A. (2011): BMZI — Berner Motiv- und Zielinventar im Freizeit- und Gesundheitssport. Diagnostica 57(3), 146–159.
- Sudeck, G.; Lehnert, K.; Conzelmann, A. (2011): Motivbasierte Sporttypen: Auf dem Weg zur Personorientierung im zielgruppenspezifischen Freizeit- und Gesundheitssport. Zeitschrift für Sportpsychologie 18(1), 1–17.
- Europäisches Parlament und Rat (2019): Verordnung (EU) 2019/1150 zur Förderung von Fairness und Transparenz für gewerbliche Nutzer von Online-Vermittlungsdiensten. ABl. L 186 vom 11.7.2019, insbesondere Artikel 5 (Ranking).